Chosen vines, one by one
The name is no accident. Brennan walks the rows and picks by hand which plots go into each wine.
It all starts with a walk. Before harvest, Brennan Firth goes through the rows one by one and tastes the fruit vine by vine. Where the grapes tell him something, he marks the section with a coloured cord. Those marks decide what goes into each wine and when it is picked.
It is slow, detailed work, very different from harvesting a whole vineyard at once. The idea is simple. Not every plant in a plot gives the same, and choosing well is half of the wine. The rest is not disturbing fruit that already comes in good shape.
That is where the name comes from, Cepas Elegidas, chosen vines. Every bottle carries that decision made by hand, row by row, in the finest corners of Mendoza.